brand design
brand design
brand design
RRC Brand package
brand design
product design
graphic design
Riverside Rental Cars isn’t your typical car rental company, it’s a Tampa based startup run by a group of ambitious college students who are redefining what a local rental experience can be. Unfortunately, their old branding didn’t match the quality of their service. It felt generic, outdated, and lacked the professionalism needed to stand out in a competitive market. They needed a brand identity that could communicate trust, efficiency, and approachability while still capturing the energy and ambition of a young, entrepreneurial team.
RRC Brand package
RRC Brand package
brand design
brand design
Riverside Rental Cars isn’t your typical car rental company, it’s a Tampa based startup run by a group of ambitious college students who are redefining what a local rental experience can be. Operating through the Turo platform, they offer travelers and locals alike a refreshing alternative: clean, reliable cars at affordable prices, with fast communication, flexible bookings, and a process that’s actually enjoyable.
The problem? Their old branding didn’t match the quality of their service. It felt generic, outdated, and lacked the professionalism needed to stand out in a competitive market. They needed a brand identity that could communicate trust, efficiency, and approachability while still capturing the energy and ambition of a young, entrepreneurial team.
Riverside Rental Cars isn’t your typical car rental company, it’s a Tampa based startup run by a group of ambitious college students who are redefining what a local rental experience can be. Operating through the Turo platform, they offer travelers and locals alike a refreshing alternative: clean, reliable cars at affordable prices, with fast communication, flexible bookings, and a process that’s actually enjoyable.
The problem? Their old branding didn’t match the quality of their service. It felt generic, outdated, and lacked the professionalism needed to stand out in a competitive market. They needed a brand identity that could communicate trust, efficiency, and approachability while still capturing the energy and ambition of a young, entrepreneurial team.
Research and discovery involved evaluating regional rental competitors alongside conducting extensive interviews and briefing sessions with the Riverside team to identify market gaps and customer pain points. This foundational analysis guided a thorough brand audit of existing digital assets and vehicle handoff touchpoints to uncover strategic opportunities for elevated visual identity and custom merchandise.
Deliverables included a complete brand identity system featuring versatile logo lockups and comprehensive guidelines covering typography, color palettes, and tone of voice. The package also encompassed a suite of custom physical merchandise and collateral, ranging from premium apparel and vehicle air fresheners to weather-resistant bumper stickers and professional business cards.
The rebrand successfully bridged the gap between the startup's high-caliber service and its public presentation, elevating customer trust and brand memorability against legacy competitors. Ultimately, the visual transformation catalyzed Riverside Rental Cars' transition from a student-run venture into an established, professional business.
Research and discovery involved evaluating regional rental competitors alongside conducting extensive interviews and briefing sessions with the Riverside team to identify market gaps and customer pain points. This foundational analysis guided a thorough brand audit of existing digital assets and vehicle handoff touchpoints to uncover strategic opportunities for elevated visual identity and custom merchandise.
Deliverables included a complete brand identity system featuring versatile logo lockups and comprehensive guidelines covering typography, color palettes, and tone of voice. The package also encompassed a suite of custom physical merchandise and collateral, ranging from premium apparel and vehicle air fresheners to weather-resistant bumper stickers and professional business cards.
The rebrand successfully bridged the gap between the startup's high-caliber service and its public presentation, elevating customer trust and brand memorability against legacy competitors. Ultimately, the visual transformation catalyzed Riverside Rental Cars' transition from a student-run venture into an established, professional business.
Research and discovery involved evaluating regional rental competitors alongside conducting extensive interviews and briefing sessions with the Riverside team to identify market gaps and customer pain points. This foundational analysis guided a thorough brand audit of existing digital assets and vehicle handoff touchpoints to uncover strategic opportunities for elevated visual identity and custom merchandise.
Deliverables included a complete brand identity system featuring versatile logo lockups and comprehensive guidelines covering typography, color palettes, and tone of voice. The package also encompassed a suite of custom physical merchandise and collateral, ranging from premium apparel and vehicle air fresheners to weather-resistant bumper stickers and professional business cards.
The rebrand successfully bridged the gap between the startup's high-caliber service and its public presentation, elevating customer trust and brand memorability against legacy competitors. Ultimately, the visual transformation catalyzed Riverside Rental Cars' transition from a student-run venture into an established, professional business.
This rebrand set out to give Riverside Rental Cars a visual presence as polished and dependable as their fleet, positioning them as the go to choice for anyone looking for a smooth, stress free rental experience in Tampa.
In order to accomplish this I decided to continue with the color palette of black and white. Ensuring the graphics to have crisp, bold, and standout visual aesthetics. The combination between geometric shapes and smooth flowing line work and a typeface that exists just in balance with both proved true to the brand's vision.
This rebrand set out to give Riverside Rental Cars a visual presence as polished and dependable as their fleet, positioning them as the go to choice for anyone looking for a smooth, stress free rental experience in Tampa.
In order to accomplish this I decided to continue with the color palette of black and white. Ensuring the graphics to have crisp, bold, and standout visual aesthetics. The combination between geometric shapes and smooth flowing line work and a typeface that exists just in balance with both proved true to the brand's vision.
This rebrand set out to give Riverside Rental Cars a visual presence as polished and dependable as their fleet, positioning them as the go to choice for anyone looking for a smooth, stress free rental experience in Tampa.
In order to accomplish this I decided to continue with the color palette of black and white. Ensuring the graphics to have crisp, bold, and standout visual aesthetics. The combination between geometric shapes and smooth flowing line work and a typeface that exists just in balance with both proved true to the brand's vision.
Now that the new brand identity had been established, it was only fitting to bring it further along through more applied brand design.
The company uniforms are a true business minimalistic approach by keeping only what is necessary. The combination of the wordmark logo alongside necessary information for advertising purposes works efficiently to keep members looking the part and potential customers something to remember.
Now that the new brand identity had been established, it was only fitting to bring it further along through more applied brand design.
The company uniforms are a true business minimalistic approach by keeping only what is necessary. The combination of the wordmark logo alongside necessary information for advertising purposes works efficiently to keep members looking the part and potential customers something to remember.
Now that the new brand identity had been established, it was only fitting to bring it further along through more applied brand design.
The company uniforms are a true business minimalistic approach by keeping only what is necessary. The combination of the wordmark logo alongside necessary information for advertising purposes works efficiently to keep members looking the part and potential customers something to remember.
