brand design
brand design
brand design
novus lumina
brand design
product design
graphic design
Novus Lumina is an artisanal, human-centric lighting brand designed as a restorative counter culture to cold, clinical minimalism. Rooted in biophilic design principles and crafted from organic materials like warm walnut and white oak, the capstone brand explores how light directly influences mood, space, and human well being. The identity bridges digital fabrication with physical craftsmanship: utilizing custom 3D modeling, precision laser production, and manual hand assembly to bring flagship fixtures like the Clepsydra and Receptaculum to life. Paired with DM Serif typography, grainy textures, and comprehensive gallery exhibition banners, the project delivers a complete brand ecosystem centered on warmth and intentional design.
Novus lumina
Novus lumina
brand design
brand design
Novus Lumina is an artisanal, human-centric lighting brand designed as a restorative counter-culture to cold, clinical minimalism. Rooted in biophilic design principles and crafted from organic materials like warm walnut and white oak, the capstone brand explores how light directly influences mood, space, and human well being. The identity bridges digital fabrication with physical craftsmanship: utilizing custom 3D modeling, precision laser production, and manual hand assembly to bring flagship fixtures like the Clepsydra and Receptaculum to life. Paired with DM Serif typography, grainy textures, and comprehensive gallery exhibition banners, the project delivers a complete brand ecosystem centered on warmth and intentional design.
Novus Lumina is an artisanal, human-centric lighting brand designed as a restorative counter culture to cold, clinical minimalism. Rooted in biophilic design principles and crafted from organic materials like warm walnut and white oak, the capstone brand explores how light directly influences mood, space, and human well being. The identity bridges digital fabrication with physical craftsmanship: utilizing custom 3D modeling, precision laser production, and manual hand assembly to bring flagship fixtures like the Clepsydra and Receptaculum to life. Paired with DM Serif typography, grainy textures, and comprehensive gallery exhibition banners, the project delivers a complete brand ecosystem centered on warmth and intentional design.
I analyzed over 15 academic articles and industry publications spanning lighting design, light psychology, market trends, consumer products, and brand strategy. To optimize both the physical and digital touchpoints, I conducted targeted UI/UX research to map out seamless user interactions with the brand and product ecosystem. On the physical front, I executed extensive prototyping—testing organic materials like walnut and white oak, refining laser-cutting tolerances, and running 3D modeling iterations to achieve ideal structural integrity and ambient light diffusion.
The project produced a complete branding system (including primary, alternate, and glowing logo variants), an interactive digital and physical process book detailing the complete methodology, two custom-engineered physical lamps (Clepsydra and Receptaculum), digital animations, and four full-scale exhibition banners designed for a complete gallery installation.
Novus Lumina demonstrated the power of bridging digital design, product engineering, and physical craftsmanship into a single cohesive brand ecosystem. The gallery exhibition and custom deliverables received an overwhelmingly positive response from viewers, validating the market appeal of human-centric design. Ultimately, this project established a battle-tested foundation for a future business, providing a complete blueprint as I prepare to launch Novus Lumina into reality as a live commercial brand.
I analyzed over 15 academic articles and industry publications spanning lighting design, light psychology, market trends, consumer products, and brand strategy. To optimize both the physical and digital touchpoints, I conducted targeted UI/UX research to map out seamless user interactions with the brand and product ecosystem. On the physical front, I executed extensive prototyping—testing organic materials like walnut and white oak, refining laser-cutting tolerances, and running 3D modeling iterations to achieve ideal structural integrity and ambient light diffusion.
The project produced a complete branding system (including primary, alternate, and glowing logo variants), an interactive digital and physical process book detailing the complete methodology, two custom-engineered physical lamps (Clepsydra and Receptaculum), digital animations, and four full-scale exhibition banners designed for a complete gallery installation.
Novus Lumina demonstrated the power of bridging digital design, product engineering, and physical craftsmanship into a single cohesive brand ecosystem. The gallery exhibition and custom deliverables received an overwhelmingly positive response from viewers, validating the market appeal of human-centric design. Ultimately, this project established a battle-tested foundation for a future business, providing a complete blueprint as I prepare to launch Novus Lumina into reality as a live commercial brand.
I am attending my senior year studying graphic design at The University of Tampa. I have been exploring new mediums and methods of creation / design that have helped greatly in my pursuit of passion and knowledge. Ontop of my schooling, I have been prototyping a series of personal endeavors. Which in turn has required me to push my knowledge in design and workload even further!
Absolutely! With CustomAccordion, you have full control over design elements like the background color, border radius, fonts, icons, and more. This allows you to integrate the component seamlessly into your project while maintaining a consistent look with your overall design.
To establish a versatile visual identity across both digital and physical mediums, the logo system features three core configurations: a clean, monochrome white version for high contrast print applications, paired with two custom glowing variants designed to evoke the warm, ambient radiance of the lighting fixtures themselves.
I aimed to design logos that directly mirrored the physical form and ambient qualities of the products themselves, controlling the user experience from the very first interaction. By visually signaling from the start that Novus Lumina stands apart from standard lighting brands, the identity immediately communicates its distinct, human centric approach. Ultimately, the overarching goal was to build a refreshing visual language across every touchpoint that speaks directly to a niche market seeking intentional, alternative design.
To establish a versatile visual identity across both digital and physical mediums, the logo system features three core configurations: a clean, monochrome white version for high contrast print applications, paired with two custom glowing variants designed to evoke the warm, ambient radiance of the lighting fixtures themselves.
I aimed to design logos that directly mirrored the physical form and ambient qualities of the products themselves, controlling the user experience from the very first interaction. By visually signaling from the start that Novus Lumina stands apart from standard lighting brands, the identity immediately communicates its distinct, human centric approach. Ultimately, the overarching goal was to build a refreshing visual language across every touchpoint that speaks directly to a niche market seeking intentional, alternative design.
To establish a versatile visual identity across both digital and physical mediums, the logo system features three core configurations: a clean, monochrome white version for high contrast print applications, paired with two custom glowing variants designed to evoke the warm, ambient radiance of the lighting fixtures themselves.
I aimed to design logos that directly mirrored the physical form and ambient qualities of the products themselves, controlling the user experience from the very first interaction. By visually signaling from the start that Novus Lumina stands apart from standard lighting brands, the identity immediately communicates its distinct, human centric approach. Ultimately, the overarching goal was to build a refreshing visual language across every touchpoint that speaks directly to a niche market seeking intentional, alternative design.
The brand guidelines outline a comprehensive design system, spanning core and alternate logotypes, a warm organic color palette, refined typography, and custom light ray visual elements. Every detail was crafted to maintain a light centric user experience across all touchpoints. By establishing strict visual and experiential standards, the guidelines elevate Novus Lumina beyond a company that simply sells products, framing it instead as an immersive lifestyle experience and a tangible investment in personal well-being.
The brand guidelines outline a comprehensive design system, spanning core and alternate logotypes, a warm organic color palette, refined typography, and custom light ray visual elements. Every detail was crafted to maintain a light centric user experience across all touchpoints. By establishing strict visual and experiential standards, the guidelines elevate Novus Lumina beyond a company that simply sells products, framing it instead as an immersive lifestyle experience and a tangible investment in personal well-being.
The brand guidelines outline a comprehensive design system, spanning core and alternate logotypes, a warm organic color palette, refined typography, and custom light ray visual elements. Every detail was crafted to maintain a light centric user experience across all touchpoints. By establishing strict visual and experiential standards, the guidelines elevate Novus Lumina beyond a company that simply sells products, framing it instead as an immersive lifestyle experience and a tangible investment in personal well-being.
A defining strength of Novus Lumina lies in the sheer scope and rigor of its production process. Bringing this vision to life required an extensive endto-end workflow: spanning custom brand identity, deep cross-disciplinary research, physical product design, 3D modeling, user testing, and print manufacturing. The culmination of this effort was showcased at an end of year gallery exhibition, featuring four large-scale printed banners that visually and textually mapped out the entire project lifecycle. Every single touchpoint was thoroughly researched, prototyped, and refined to build a seamless, high impact user experience.
Note: Click the image above to flip through the process book and explore the full documentation page by page.
A defining strength of Novus Lumina lies in the sheer scope and rigor of its production process. Bringing this vision to life required an extensive endto-end workflow: spanning custom brand identity, deep cross-disciplinary research, physical product design, 3D modeling, user testing, and print manufacturing. The culmination of this effort was showcased at an end of year gallery exhibition, featuring four large-scale printed banners that visually and textually mapped out the entire project lifecycle. Every single touchpoint was thoroughly researched, prototyped, and refined to build a seamless, high impact user experience.
Note: Click the image above to flip through the process book and explore the full documentation page by page.
A defining strength of Novus Lumina lies in the sheer scope and rigor of its production process. Bringing this vision to life required an extensive endto-end workflow: spanning custom brand identity, deep cross-disciplinary research, physical product design, 3D modeling, user testing, and print manufacturing. The culmination of this effort was showcased at an end of year gallery exhibition, featuring four large-scale printed banners that visually and textually mapped out the entire project lifecycle. Every single touchpoint was thoroughly researched, prototyped, and refined to build a seamless, high impact user experience.
Note: Click the image above to flip through the process book and explore the full documentation page by page.
