brand design
brand design
brand design
RRC Brand package
brand design
brand design
brand design
Founded in 1975 by John DeLorean, the DeLorean Motor Company set out to disrupt the automotive industry with bold, futuristic design. Its most iconic vehicle, the DMC-12, became instantly recognizable for its stainless steel body and gull-wing doors. Despite its innovative vision, production challenges, quality issues, and financial instability ultimately led to the company’s collapse in 1982. However, the brand lived on through its cult status, solidified by its role in the Back to the Future film series. While DeLorean remains a cultural icon, the brand has long been associated with the past. This rebrand was necessary to reposition DeLorean as a forward-looking automotive company, one capable of honoring its legacy while embracing modern technology and sustainability.
Delorean Rebrand
Delorean Rebrand
brand design
brand design
Founded in 1975 by John DeLorean, the DeLorean Motor Company set out to disrupt the automotive industry with bold, futuristic design. Its most iconic vehicle, the DMC-12, became instantly recognizable for its stainless steel body and gull-wing doors. Despite its innovative vision, production challenges, quality issues, and financial instability ultimately led to the company’s collapse in 1982. However, the brand lived on through its cult status, solidified by its role in the Back to the Future film series. While DeLorean remains a cultural icon, the brand has long been associated with the past. This rebrand was necessary to reposition DeLorean as a forward-looking automotive company, one capable of honoring its legacy while embracing modern technology and sustainability.
Founded in 1975 by John DeLorean, the DeLorean Motor Company set out to disrupt the automotive industry with bold, futuristic design. Its most iconic vehicle, the DMC-12, became instantly recognizable for its stainless steel body and gull-wing doors. Despite its innovative vision, production challenges, quality issues, and financial instability ultimately led to the company’s collapse in 1982. However, the brand lived on through its cult status, solidified by its role in the Back to the Future film series. While DeLorean remains a cultural icon, the brand has long been associated with the past. This rebrand was necessary to reposition DeLorean as a forward-looking automotive company, one capable of honoring its legacy while embracing modern technology and sustainability.
This project began with an extensive historical audit of the DeLorean Motor Company, analyzing its original visual heritage, culture, and market positioning. To establish a modern baseline, I researched contemporary luxury high-tech automotive branding systems, focusing on how luxury EV manufacturers balance heritage with futuristic aesthetics. I conducted iterative sketching and mark exploration, testing geometric angles and sleek typographic forms to reimagine DMC's legacy for the present day. This deep research directly guided the concept for the DMC-24, ensuring the new identity honored the iconic stainless steel roots while feeling cutting edge.
The project produced a comprehensive brand system and launch package for the hypothetical DMC-24 high-tech luxury EV. Deliverables included a modernized primary logomark, secondary badges, custom typographic wordmarks, and an official brand identity suite. To bring the launch to life, I designed vehicle mockups, digital launch collateral, promotional print materials, and environmental concept imagery tailored for premium automotive showcases.
By revitalizing a brand dormant for over a decade, this conceptual project demonstrated how strategic heritage branding can successfully bridge nostalgic legacy with modern design. The new identity system successfully transformed DMC’s cult status into a sleek, credible luxury EV concept, providing a cohesive visual framework that proved how thoughtful rebrand strategy can position a classic brand for a hypothetical high-tech comeback.
This project began with an extensive historical audit of the DeLorean Motor Company, analyzing its original visual heritage, culture, and market positioning. To establish a modern baseline, I researched contemporary luxury high-tech automotive branding systems, focusing on how luxury EV manufacturers balance heritage with futuristic aesthetics. I conducted iterative sketching and mark exploration, testing geometric angles and sleek typographic forms to reimagine DMC's legacy for the present day. This deep research directly guided the concept for the DMC-24, ensuring the new identity honored the iconic stainless steel roots while feeling cutting edge.
The project produced a comprehensive brand system and launch package for the hypothetical DMC-24 high-tech luxury EV. Deliverables included a modernized primary logomark, secondary badges, custom typographic wordmarks, and an official brand identity suite. To bring the launch to life, I designed vehicle mockups, digital launch collateral, promotional print materials, and environmental concept imagery tailored for premium automotive showcases.
By revitalizing a brand dormant for over a decade, this conceptual project demonstrated how strategic heritage branding can successfully bridge nostalgic legacy with modern design. The new identity system successfully transformed DMC’s cult status into a sleek, credible luxury EV concept, providing a cohesive visual framework that proved how thoughtful rebrand strategy can position a classic brand for a hypothetical high-tech comeback.
I am attending my senior year studying graphic design at The University of Tampa. I have been exploring new mediums and methods of creation / design that have helped greatly in my pursuit of passion and knowledge. Ontop of my schooling, I have been prototyping a series of personal endeavors. Which in turn has required me to push my knowledge in design and workload even further!
Absolutely! With CustomAccordion, you have full control over design elements like the background color, border radius, fonts, icons, and more. This allows you to integrate the component seamlessly into your project while maintaining a consistent look with your overall design.
The reimagined DeLorean Motor Company aims to redefine the luxury EV market through timeless design and cutting-edge electric technology. Rooted in quality, efficiency, and sustainability, the brand prioritizes a refined driving experience with minimal environmental impact. DMC positions itself as a premium alternative within the American EV landscape, appealing to a new generation that values innovation, sustainability, and high-status design. At the center of this vision is the DMC-24, a fully electric luxury sports car designed to set a new standard for the future of performance vehicles. More than a product, it represents a bold new lifestyle where advanced technology and environmental responsibility coexist.
The reimagined DeLorean Motor Company aims to redefine the luxury EV market through timeless design and cutting-edge electric technology. Rooted in quality, efficiency, and sustainability, the brand prioritizes a refined driving experience with minimal environmental impact. DMC positions itself as a premium alternative within the American EV landscape, appealing to a new generation that values innovation, sustainability, and high-status design. At the center of this vision is the DMC-24, a fully electric luxury sports car designed to set a new standard for the future of performance vehicles. More than a product, it represents a bold new lifestyle where advanced technology and environmental responsibility coexist.
The reimagined DeLorean Motor Company aims to redefine the luxury EV market through timeless design and cutting-edge electric technology. Rooted in quality, efficiency, and sustainability, the brand prioritizes a refined driving experience with minimal environmental impact. DMC positions itself as a premium alternative within the American EV landscape, appealing to a new generation that values innovation, sustainability, and high-status design. At the center of this vision is the DMC-24, a fully electric luxury sports car designed to set a new standard for the future of performance vehicles. More than a product, it represents a bold new lifestyle where advanced technology and environmental responsibility coexist.
Now that the new brand identity had been established, it was only fitting to bring it further along through more applied brand design.
Through the use of some AI-Generated Images of what the new EV would look like, I was able to piece together some advertisement imagery for the new return of DMC.
Now that the new brand identity had been established, it was only fitting to bring it further along through more applied brand design.
Through the use of some AI-Generated Images of what the new EV would look like, I was able to piece together some advertisement imagery for the new return of DMC.
Now that the new brand identity had been established, it was only fitting to bring it further along through more applied brand design.
Through the use of some AI-Generated Images of what the new EV would look like, I was able to piece together some advertisement imagery for the new return of DMC.
