brand design
brand design
brand design
RRC Brand package
brand design
brand design
brand design
I collaborated with a student startup venture, Commander's Choice, to build their entire brand identity from the ground up. Prior to my involvement, the startup had no visual branding system, which limited their presence when presenting to potential partners and investors. They required an identity that felt sharp, authoritative, and cutting edge to reflect their ambition within the defense tech market. Through a comprehensive design strategy, I developed a complete brand package, encompassing a distinct logomark, secondary wordmarks, promotional print collaterals, trade show display concepts, and web application prototypes to bring the venture to life.
CC Brand package
CC Brand package
brand design
brand design
I collaborated with a student startup venture, Commander's Choice, to build their entire brand identity from the ground up. Prior to my involvement, the startup had no visual branding system, which limited their presence when presenting to potential partners and investors. They required an identity that felt sharp, authoritative, and cutting edge to reflect their ambition within the defense tech market. Through a comprehensive design strategy, I developed a complete brand package, encompassing a distinct logomark, secondary wordmarks, promotional print collaterals, trade show display concepts, and web application prototypes to bring the venture to life.
I collaborated with a student startup venture, Commander's Choice, to build their entire brand identity from the ground up. Prior to my involvement, the startup had no visual branding system, which limited their presence when presenting to potential partners and investors. They required an identity that felt sharp, authoritative, and cutting edge to reflect their ambition within the defense tech market. Through a comprehensive design strategy, I developed a complete brand package, encompassing a distinct logomark, secondary wordmarks, promotional print collaterals, trade show display concepts, and web application prototypes to bring the venture to life.
I analyzed visual trends across defense tech, aerospace, and tactical systems to understand how established industry leaders communicate authority, security, and innovation. Through strategic alignment sessions with the startup founders, I mapped out their core target audience, key market differentiators, and functional presentation needs. This research ensured the resulting brand identity project felt credible to defense sector stakeholders while maintaining the modern edge of an emerging tech startup.
The project delivered a full brand design package, including primary and alternate logo marks, official typography guidelines, and secondary wordmarks. Tangible touchpoints included trade show table setups, promotional posters, physical marketing collaterals, and high-fidelity website interface prototypes designed for pitch presentations.
By transforming an unbranded concept into a sharp, fully realized brand ecosystem, the project gave Commander's Choice the professional credibility needed to navigate the defense market. The comprehensive brand package provided the startup with a powerful toolkit for pitch decks, trade show events, and investor meetings, significantly elevating their market presence and validating their venture in front of prospective partners.
I analyzed visual trends across defense tech, aerospace, and tactical systems to understand how established industry leaders communicate authority, security, and innovation. Through strategic alignment sessions with the startup founders, I mapped out their core target audience, key market differentiators, and functional presentation needs. This research ensured the resulting brand identity project felt credible to defense sector stakeholders while maintaining the modern edge of an emerging tech startup.
The project delivered a full brand design package, including primary and alternate logo marks, official typography guidelines, and secondary wordmarks. Tangible touchpoints included trade show table setups, promotional posters, physical marketing collaterals, and high-fidelity website interface prototypes designed for pitch presentations.
By transforming an unbranded concept into a sharp, fully realized brand ecosystem, the project gave Commander's Choice the professional credibility needed to navigate the defense market. The comprehensive brand package provided the startup with a powerful toolkit for pitch decks, trade show events, and investor meetings, significantly elevating their market presence and validating their venture in front of prospective partners.
I am attending my senior year studying graphic design at The University of Tampa. I have been exploring new mediums and methods of creation / design that have helped greatly in my pursuit of passion and knowledge. Ontop of my schooling, I have been prototyping a series of personal endeavors. Which in turn has required me to push my knowledge in design and workload even further!
Absolutely! With CustomAccordion, you have full control over design elements like the background color, border radius, fonts, icons, and more. This allows you to integrate the component seamlessly into your project while maintaining a consistent look with your overall design.
The visual identity centers on an aggressive, eagle inspired crest composed of sleek, geometric feather blades. This emblem conveys precision, vigilance, and tactical superiority, fitting directly into the defense sector's visual vernacular while remaining modern. The accompanying typography uses a wide, angular sans serif logotype that anchors the mark. Developed in high contrast black and white variations, the system maintains crisp legibility whether applied to physical trade show banners, promotional materials, or high-fidelity digital interfaces.
The visual identity centers on an aggressive, eagle inspired crest composed of sleek, geometric feather blades. This emblem conveys precision, vigilance, and tactical superiority, fitting directly into the defense sector's visual vernacular while remaining modern. The accompanying typography uses a wide, angular sans serif logotype that anchors the mark. Developed in high contrast black and white variations, the system maintains crisp legibility whether applied to physical trade show banners, promotional materials, or high-fidelity digital interfaces.
The visual identity centers on an aggressive, eagle inspired crest composed of sleek, geometric feather blades. This emblem conveys precision, vigilance, and tactical superiority, fitting directly into the defense sector's visual vernacular while remaining modern. The accompanying typography uses a wide, angular sans serif logotype that anchors the mark. Developed in high contrast black and white variations, the system maintains crisp legibility whether applied to physical trade show banners, promotional materials, or high-fidelity digital interfaces.
To establish a comprehensive visual system for the business, I expanded the identity beyond static logos and typography into real-world applications. In order to help build the visual ideas and systems of this business, I created various mock-ups like a website and product mockups. These high-fidelity digital and physical prototypes allowed the team to visualize the brand across multiple customer touchpoints, demonstrating how the sharp, technical aesthetic translates effectively into pitch decks, web interfaces, and tangible marketing assets.
To establish a comprehensive visual system for the business, I expanded the identity beyond static logos and typography into real-world applications. In order to help build the visual ideas and systems of this business, I created various mock-ups like a website and product mockups. These high-fidelity digital and physical prototypes allowed the team to visualize the brand across multiple customer touchpoints, demonstrating how the sharp, technical aesthetic translates effectively into pitch decks, web interfaces, and tangible marketing assets.
